Store designers make it look simple and easy, but there have always been challenges in incorporating retail marketing needs into retail design drawings and retail 3D modelling. Designers\/architects are required to translate 2D drawings to 3D models so they can efficiently design, create and share store designs for faster approvals and thus streamline the design process.<\/p>\n
Why is the layout of a retail store so important?<\/p>\n
Retail store layouts use space strategically to influence customer experience. A retail store layout can have an impact on how customers interact with the store merchandise, which then will affect their purchasing behaviour.<\/p>\n
Two important aspects of retail store layouts are store design and customer flow.<\/p>\n
Research indicates that customers prefer to navigate the floor of a retail store on their own rather than be attended on and directed to a spot by a sales assistant. The pattern of customer flow varies for different retail types, the size of the store and the type of customer. Retailers must maximise and optimise available space for profitability by accurately identifying its customer flow. The use of 3D models can help do that.<\/p>\n
Other benefits that ensue from utilising 3D retail design include:<\/p>\n
Why would retail designers, in particular, want to model their designs?<\/p>\n