Competition is fierce in the homebuilding industry. Standing out in the throng can come down to clever marketing. For a dynamic homebuilding industry, 3D house walk-throughs and animations developed from these walk-throughs can make all the difference. Studies show that an online post with a video receives four times more searches than one without a video, and that 80 percent of potential home buyers tend to trust pitches using videos. The use of 3D animation of houses can boost marketing strategies for unfinished buildings as well, as clients can view architectural design work even before the project begins.
\n Does all this translate to sales?
\nWell, besides the fact that 3D walk-throughs can make the marketing collateral more efficient and successful, they have a variety of benefits for both homebuilders and buyers.<\/p>\n
Showcasing the best angles of a property, 3D walk-throughs can show sections and angles that are crucial to the aesthetics of a home while omitting flaws and other features that are less advantageous.<\/p>\n
For example, residential architectural renderings can highlight a well-designed patio, balcony, terrace or garden while leaving out or disguising low ceilings and the proximity to a busy street.<\/p>\n
As bounce rates can be indicative of a website\u2019s efficiency in boosting sales, it is important to keep bounce rates at the lower end of the spectrum. Pages with 3D walk-throughs or 3D animations tend to be interactive and entertaining, leading more viewers to stay on the webpage for a longer time and learning more about the property than viewing 2D images.<\/p>\n
Sales may increase with storytelling. A story can be engaging, entertaining and informative, helping viewers recall past experiences and emotions, instantly connecting with the content displayed. Digital walk-throughs can introduce stories.<\/p>\n
Starting with a familiar scene, a 3D walk-through can show how living in a home would be simple and enjoyable. With 3D models of people, pets, plants, vehicles, food, interior elements and other household details, 3D walk-throughs can depict home life with advanced filming technologies, voice-overs and music to create a believable dream.<\/p>\n
With 3D walk-throughs, buyers can view every corner, the facade, interior design and even the street view quickly and minus extensive verbal detailing to get a feel of the house.<\/p>\n
By highlighting each prime feature in a walk-through, high-quality building and decorative materials, functional design and room conveniences can be easily featured. Thus, those interested in buying would be convinced that the property was worth its price and may even contact a salesperson for more details.<\/p>\n
Other benefits of walk-throughs include the fact that buyers can be miles away, at home or with friends while viewing and discussing the house. Architects and designers can showcase a home infused with their creativity without waiting for numerous delays before creating an actual house.<\/p>\n
This is especially relevant during a pandemic, when leaving one\u2019s own home can be fraught with danger and illness and viewing a physical property may not involve the requisite social distancing.
\nSo, what exactly can a 3D walk-through enable?<\/p>\n